Some of Pinterest’s most telling statistics include its 300 million monthly users, the fact that 98% of its users have tried something new they found on the platform, the fact that 84% of its users conduct shopping research on the platform, and the fact that 77% of its users have discovered a new brand or product. As a search engine with social media features, Pinterest is an effective marketing tool for businesses that want to know more about their target demographic through activities like taste curation and trend forecasting. As part of its retargeting ad strategy, Pinterest displays Promoted Pins that are relevant to the user’s interests, browsing history, and website interactions. Promoted pins are another name for Pinterest ads. Ads on Pinterest allow companies to market their wares to Pinterest users. Pinterest is an idea discovery, curation, and sharing platform that combines elements of a search engine with a social network.
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